Resume

Results-driven professional with expertise in marketing automation, digital strategy, and data-driven

insights. Skilled in email marketing, analytics, and campaign optimization to drive engagement and

conversion. Proven ability to partner cross-functionally to execute data-driven marketing initiatives.

Experience

Southwire, Carrollton, GA 

Jun. 2022 - Present

UX Marketing Coordinator

• Own website performance reporting and dashboards using Google Analytics and Looker Studio, delivering actionable insights that inform digital strategy and UX improvements

• Develop digital marketing strategies to promote Southwire’s self-service portal, focusing on user adoption and change management

• Partner on website optimization initiatives, collaborating with developers, marketing, and product teams to enhance user experience and site performance

• Coordinate execution of web updates, partnering with cross-functional teams to ensure alignment with timelines and business goals

• Analyze engagement and conversion data to identify trends and recommend performance improvements

Email Marketing & Automation Coordinator

• Owned email marketing and automation strategy using Salesforce Marketing Cloud Account Engagement (Pardot), including segmentation, A/B testing, and performance optimization

• Built and managed automated lifecycle workflows to improve engagement, retention, and conversion rates

• Collaborated with cross-functional stakeholders to align campaigns with business objectives

• Analyzed campaign performance and presented insights to leadership, driving continuous optimization

The University of West Georgia, Carrollton, GA

Mar. 2022 - Jun. 2022

Graphic Designer

• Designed digital marketing assets aligned with brand standards and accessibility guidelines

• Evaluated campaign performance and refined creative strategies based on data insights

The Bert Show, Atlanta, GA

May 2018 - Mar. 2022

Assistant Producer

• Produced and optimized multimedia content to drive audience engagement across digital platforms

• Used analytics to refine promotional strategies and improve performance

Education

Kennesaw State University, Kennesaw, GA

• Master of Science in Information Technology, Data Analytics and Intelligence

• Bachelor of Science in Communication, Media and Entertainment

Technical Skills: Salesforce Marketing Cloud (Pardot), Marketo, Google Analytics, Looker Studio, Tableau, Excel, WordPress, HTML, CSS, JavaScript, SQL, JIRA, Workfront, Asana, monday.com

Core Skills: Marketing Operations, Email Marketing, Marketing Automation, Data Analysis, Campaign Optimization, UX Optimization, Stakeholder Collaboration

Certifications: Salesforce Marketing Cloud Account Engagement Specialist, Certified Associate in

Project Management (in progress)