Work Samples

Digital Campaigns

Customer Hub Marketing Strategy

I manage the email and LinkedIn marketing strategy for Southwire’s Customer Hub, leading campaign planning, content development, and performance tracking. By aligning messaging with feature rollouts and engagement goals, I ensure our communications drive awareness, adoption, and measurable impact.

User Experience

Genesis Landing Page

This was one of the projects where I evaluated the existing landing page experience and made recommendations based on UX best practices. My suggestions were implemented to improve clarity and engagement. I take this approach with all landing page revisions on Southwire.com to ensure an optimal user experience across the site.

Copywriting

How-To Documentation for Southwire's Customer Hub

I wrote step-by-step guides to make complex platform features easy to understand and accessible for all users. The documents reflect my ability to translate technical processes into clear, concise copy.

Southwire Wins tED Magazine Best of the Best Marketing Award, Honorable Mention | Southwire

I contributed to the marketing strategy and content for Southwire’s Customer Hub, which earned recognition in the 2023 tED Magazine Marketing Awards. This blog highlights the award and showcases the impact of our work.

Southwire’s Customer Hub: Your Self-Service Destination

I was involved in the planning and coordination of this promotional video for Southwire’s Customer Hub. My role helped ensure the content aligned with our messaging goals and clearly communicated the platform’s value to users.

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